Marketing guides for salons

From social media to graphic design, download these practical guides to help you get the job done right.

How to build your personal brand through email marketing: A guide for beauty professionals

This is the second part in a two-part guide about personal branding for beauty professionals. If you missed my first blog post (you’ve got to read it!), you can check it out here. Just to recap what we talked about last time… here’s what you need to understand about personal branding before

This simple chatbot will make your salon’s Facebook ads crazy successful (with video training)

It seems like everyone and their mother is jumping onto Facebook chatbots, doesn’t it? They’re social, fun, useful, super cool, and… unfortunately they’re often pretty complicated to make. People are saying that chatbots are the future, and it totally makes sense. While business owners are busy doing other things like serving clients and running

15 salon Facebook cover photos that will awe and inspire you

I always like to think of Facebook as your salon’s business card. It tends to get a bad rap compared to Instagram, because engagement and reach are decreasing, and Instagram has that instant-gratification factor. But I think that Facebook is just widely misunderstood. Apart from the fact that Facebook’s new algorithm favours

Personal branding 101 for beauty professionals

This is a story about how I was wrong about marketing. I know, it seems crazy. I write blog posts about beauty business marketing, I studied it in university, and my whole professional life has been the pursuit of all things “marketing”. But last year, something clicked for me. It was around