Marketing guides for salons

From social media to graphic design, download these practical guides to help you get the job done right.

How to put your own personality into your salon’s marketing

“Those Who Mind Don’t Matter and Those Who Matter Don’t Mind”   This is going to be my most personal blog post ever. Because in addition to using examples from other beauty businesses, I’m going to show you my own personal journey in my business. I’m going to show you how being

If your salon does Google ads, this will make them 1000% better

Salon owners are using online advertising today more than ever, and it completely makes sense. Gone are the days that word of mouth, good customer service, and having a central location are enough to keep your books full (although of course, those things are still very important!) Facebook and Google ads have

10 marketing ideas your salon probably isn’t doing (but should!)

Every so often it happens that I’m chatting with a salon owner on the phone, and she or he will tell me: “Stephanie, I’ve tried EVERYTHING for marketing and NOTHING is working. I’m out of ideas!” I usually smile inwardly to myself, because I know what they’re really saying. What they’re saying

How to pick the best colors ever for your salon brand

If you already have a color palette for your business and it’s perfect, this probably isn’t the blog post for you. But if you’re like many salon owners, my guess is that you broadly fall into one of these two camps: Many of the salon owners I talk with have been using