Marketing guides for salons

From social media to graphic design, download these practical guides to help you get the job done right.

Salon Website Inspiration: 9 truly great salon websites to inspire you

The humble salon website. Created in Wix sometime in 2012, and quickly forgotten about because it’s literally too annoying to even acknowledge. Every once in a while you happen to click on your website only to cringe. Your former staff members are still there. Your new client work isn’t represented. The colours no

Video marketing for salons: 6 apps you need for awesome Facebook and Instagram videos

In case you haven’t noticed, videos are starting to take over Facebook and Instagram. While Facebook’s “auto-play audio” feature can be annoying (who wants loud voices blaring out of nowhere?), if you’re like me, you’ll often pause to watch a pretty, mesmerizing, interesting or shocking video. And this is exactly what your salon’s fans

Branding for salons: How to define your salon personality to create a platinum brand

I’m obsessed with branding. From colours, to ways of writing, to a brand’s sense of humour… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting that we talk about the branding problem: lots of beauty brands are flat, lifeless,

Marketing for spray tan businesses: how to get more clients and build a fabulous brand online

The sunless tanning industry is exploding in 2017 and I’d be doing a disservice if I didn’t dedicate a blog post to exclusively helping these bronzed businesses to find more clients and make more money by winning at online marketing. In this blog post, I interview sunless tanning professional and founder of