Marketing guides for salons

From social media to graphic design, download these practical guides to help you get the job done right.

Personal branding 101 for beauty professionals

This is a story about how I was wrong about marketing. I know, it seems crazy. I write blog posts about beauty business marketing, I studied it in university, and my whole professional life has been the pursuit of all things “marketing”. But last year, something clicked for me. It was around

How to get more Instagram followers by creating a beautiful visual theme

Years ago, when Instagram first became popular, being successful was mostly just about the photos you posted. Snap a quick hair, nail, staff or client picture, throw in some hashtags and you were already doing better than 90% of salons (many of which weren’t even on Instagram yet!) Times have changed. Now, with 95 million photos and videos being

How to sell more salon retail this Christmas through Facebook and Instagram

This Christmas 2017, the average American plans to spend a massive $907 on Christmas gifts. That’s more than any other year for the past 2 decades! (source) Considering this big boom of a holiday shopping extravaganza, your salon will want to get in on it as well. Whether it’s promoting salon gift

SEO for salons: 24 ways to get to the top of Google

Coming out of Black Friday week, and into the shopping frenzy leading up to Christmas, most beauty businesses are looking for new ways to promote their services around the holidays. Black Friday retail sales, Christmas gift card promos, Facebook ads for holiday packages: Promotions are everywhere. Promotions and ads definitely work and certainly have