Marketing guides for salons

From social media to graphic design, download these practical guides to help you get the job done right.

Video marketing for salons: 6 apps you need for awesome Facebook and Instagram videos

In case you haven’t noticed, videos are starting to take over Facebook and Instagram. While Facebook’s “auto-play audio” feature can be annoying (who wants loud voices blaring out of nowhere?), if you’re like me, you’ll often pause to watch a pretty, mesmerizing, interesting or shocking video. And this is exactly what your salon’s fans

Branding for salons: How to define your salon personality to create a platinum brand

I’m obsessed with branding. From colours, to ways of writing, to a brand’s sense of humour… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting that we talk about the branding problem: lots of beauty brands are flat, lifeless,

Marketing for spray tan businesses: how to get more clients and build a fabulous brand online

The sunless tanning industry is exploding in 2017 and I’d be doing a disservice if I didn’t dedicate a blog post to exclusively helping these bronzed businesses to find more clients and make more money by winning at online marketing. In this blog post, I interview sunless tanning professional and founder of
google for spray tan salons

Google AdWords for salons: how to make $3,600 in bookings with $175 in ads

Has your salon ever advertised online? If so, was it on Facebook? On Yelp? Groupon? I can say with almost 100% certainty that you’ve seen a Google AdWord sometime in the past week. They’re the ones that look like this when you search for “best haircut NYC” It’s clear that Google ads