Marketing guides for salons

From social media to graphic design, download these practical guides to help you get the job done right.

Branding for salons: How to define your salon personality to create a platinum brand

I’m obsessed with branding. From colours, to ways of writing, to a brand’s sense of humour… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting that we talk about the branding problem: lots of beauty brands are flat, lifeless,

Marketing for spray tan businesses: how to get more clients and build a fabulous brand online

The sunless tanning industry is exploding in 2017 and I’d be doing a disservice if I didn’t dedicate a blog post to exclusively helping these bronzed businesses to find more clients and make more money by winning at online marketing. In this blog post, I interview sunless tanning professional and founder of
google for spray tan salons

Google AdWords for salons: how to make $3,600 in bookings with $175 in ads

Has your salon ever advertised online? If so, was it on Facebook? On Yelp? Groupon? I can say with almost 100% certainty that you’ve seen a Google AdWord sometime in the past week. They’re the ones that look like this when you search for “best haircut NYC” It’s clear that Google ads

Infographic: 10 things your salon website must have before launch

Are you wondering how to make a beautiful salon website for your business? Before you get started, make sure to read our checklist of 10 things to include on your salon website to make sure it is not only beautiful, but it gets you more interest and bookings.     The 10 most