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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

If your salon does Google ads, this will make them 1000% better

Salon owners are using online advertising today more than ever, and it completely makes sense. Gone are the days that word of mouth, good customer service, and having a central location are enough to keep your books full (although of course, those things are still very important!) Facebook and Google ads have

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10 marketing ideas your salon probably isn’t doing (but should!)

Every so often it happens that I’m chatting with a salon owner on the phone, and she or he will tell me: “Stephanie, I’ve tried EVERYTHING for marketing and NOTHING is working. I’m out of ideas!” I usually smile inwardly to myself, because I know what they’re really saying. What they’re saying

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This simple chatbot will make your salon’s Facebook ads crazy successful (with video training)

It seems like everyone and their mother is jumping onto Facebook chatbots, doesn’t it? They’re social, fun, useful, super cool, and… unfortunately they’re often pretty complicated to make. People are saying that chatbots are the future, and it totally makes sense. While business owners are busy doing other things like serving clients and running

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Facebook ads for salons: Exactly how we made $2150 in bookings with $210 in ads

If you’re like thousands of other salon owners, you’ve probably tried Facebook ads. And there’s a good chance they haven’t really worked for you. Maybe you threw some money into a boosted post with a link to your website to promote your services and then… crickets. Several likes, a few comments and maybe one

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Marketing for spray tan businesses: how to get more clients and build a fabulous brand online

The sunless tanning industry is exploding in 2017 and I’d be doing a disservice if I didn’t dedicate a blog post to exclusively helping these bronzed businesses to find more clients and make more money by winning at online marketing. In this blog post, I interview sunless tanning professional and founder of

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google for spray tan salons

Google AdWords for salons: how to make $3,600 in bookings with $175 in ads

Has your salon ever advertised online? If so, was it on Facebook? On Yelp? Groupon? I can say with almost 100% certainty that you’ve seen a Google AdWord sometime in the past week. They’re the ones that look like this when you search for “best haircut NYC” It’s clear that Google ads

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