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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

How to get more Instagram followers by creating a beautiful visual theme

Years ago, when Instagram first became popular, being successful was mostly just about the photos you posted. Snap a quick hair, nail, staff or client picture, throw in some hashtags and you were already doing better than 90% of salons (many of which weren’t even on Instagram yet!) Times have changed. Now, with 95 million photos and videos being

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Branding for salons: How to define your salon personality to create a platinum brand

I’m obsessed with branding. From colours, to ways of writing, to a brand’s sense of humour… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting that we talk about the branding problem: lots of beauty brands are flat, lifeless,

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