Page not found
Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

How to make a mood board for your salon brand (for free in Canva!)

A visual brand is the best way for your salon to stand out online among your competitors, and show the world who you are. When you create a consistent brand and use it faithfully, people come to recognize you by your colors and designs alone. The more you use it, the stronger

Read More

The Ultimate Salon Marketing Checklist: 52 marketing questions you need to answer

If you want your beauty business to grow and prosper, your marketing needs to be set up for success. But marketing is such a vast subject! There are always more things you *could* be doing, and it’s hard to know which ones to focus on first. Let’s be realistic: you’re super busy

Read More

All about blogging for salons + 10 ideas for articles your clients can’t WAIT to read

You’re a beauty business owner and you’ve thought in the past about whether blogging is right for you. It seems like it could be a good way to share information with your clients about your services, but at the same time… it seems like A LOT of work. Plus, you’re not great

Read More

How to put your own personality into your salon’s marketing

“Those Who Mind Don’t Matter and Those Who Matter Don’t Mind”   This is going to be my most personal blog post ever. Because in addition to using examples from other beauty businesses, I’m going to show you my own personal journey in my business. I’m going to show you how being

Read More

10 marketing ideas your salon probably isn’t doing (but should!)

Every so often it happens that I’m chatting with a salon owner on the phone, and she or he will tell me: “Stephanie, I’ve tried EVERYTHING for marketing and NOTHING is working. I’m out of ideas!” I usually smile inwardly to myself, because I know what they’re really saying. What they’re saying

Read More

How to pick the best colors ever for your salon brand

If you already have a color palette for your business and it’s perfect, this probably isn’t the blog post for you. But if you’re like many salon owners, my guess is that you broadly fall into one of these two camps: Many of the salon owners I talk with have been using

Read More

How I got my nail pics from a 3 to a strong 8 (with zero photography skills!)

My favourite blog posts are the ones where I actually get to make, build, or do stuff. So I knew that this was going to be a fun one. I decided to do a blog post about this not only because it’s fun, but because I believe that taking great pics of

Read More

How to build your personal brand through email marketing: A guide for beauty professionals

This is the second part in a two-part guide about personal branding for beauty professionals. If you missed my first blog post (you’ve got to read it!), you can check it out here. Just to recap what we talked about last time… here’s what you need to understand about personal branding before

Read More

Personal branding 101 for beauty professionals

This is a story about how I was wrong about marketing. I know, it seems crazy. I write blog posts about beauty business marketing, I studied it in university, and my whole professional life has been the pursuit of all things “marketing”. But last year, something clicked for me. It was around

Read More

How to get more Instagram followers by creating a beautiful visual theme

Years ago, when Instagram first became popular, being successful was mostly just about the photos you posted. Snap a quick hair, nail, staff or client picture, throw in some hashtags and you were already doing better than 90% of salons (many of which weren’t even on Instagram yet!) Times have changed. Now, with 95 million photos and videos being

Read More
1 2