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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

How 5 beauty salons have created a unique, consistent brand online

Salon branding is such a hot topic these days! Back in the day, your brand pretty much came down to your logo and what color you paint your walls. But now, with so much more competition in the beauty industry, and so many expectations for sharing a unique brand on social media,

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Where to find pretty, on-brand stock photos for your salon

I wrote this blog post because I’m so tired of seeing awful stock photography on salon websites and social media every day! You know the kind of stock photos I mean? The classic photoshopped model with pounds of makeup that’s supposed to represent your business to the world? Yeah, this model doesn’t

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6 salon marketing apps that will make your life easier

Marketing your salon online is not an easy job. Sometimes it feels like there aren’t enough hours in the day to keep on top of Instagram, Facebook, Messenger, reviews, and everything else. Fortunately there are a ton of amazing websites and apps you can use that will make marketing a breeze. I

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How to make a mood board for your salon brand (for free in Canva!)

A visual brand is the best way for your salon to stand out online among your competitors, and show the world who you are. When you create a consistent brand and use it faithfully, people come to recognize you by your colors and designs alone. The more you use it, the stronger

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The Ultimate Salon Marketing Checklist: 52 marketing questions you need to answer

If you want your beauty business to grow and prosper, your marketing needs to be set up for success. But marketing is such a vast subject! There are always more things you *could* be doing, and it’s hard to know which ones to focus on first. Let’s be realistic: you’re super busy

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All about blogging for salons + 10 ideas for articles your clients can’t WAIT to read

You’re a beauty business owner and you’ve thought in the past about whether blogging is right for you. It seems like it could be a good way to share information with your clients about your services, but at the same time… it seems like A LOT of work. Plus, you’re not great

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How to put your own personality into your salon’s marketing

“Those Who Mind Don’t Matter and Those Who Matter Don’t Mind”   This is going to be my most personal blog post ever. Because in addition to using examples from other beauty businesses, I’m going to show you my own personal journey in my business. I’m going to show you how being

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10 marketing ideas your salon probably isn’t doing (but should!)

Every so often it happens that I’m chatting with a salon owner on the phone, and she or he will tell me: “Stephanie, I’ve tried EVERYTHING for marketing and NOTHING is working. I’m out of ideas!” I usually smile inwardly to myself, because I know what they’re really saying. What they’re saying

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How to pick the best colors ever for your salon brand

If you already have a color palette for your business and it’s perfect, this probably isn’t the blog post for you. But if you’re like many salon owners, my guess is that you broadly fall into one of these two camps: Many of the salon owners I talk with have been using

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How I got my nail pics from a 3 to a strong 8 (with zero photography skills!)

My favourite blog posts are the ones where I actually get to make, build, or do stuff. So I knew that this was going to be a fun one. I decided to do a blog post about this not only because it’s fun, but because I believe that taking great pics of

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