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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

How to build your personal brand through email marketing: A guide for beauty professionals

This is the second part in a two-part guide about personal branding for beauty professionals. If you missed my first blog post (you’ve got to read it!), you can check it out here. Just to recap what we talked about last time… here’s what you need to understand about personal branding before

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Personal branding 101 for beauty professionals

This is a story about how I was wrong about marketing. I know, it seems crazy. I write blog posts about beauty business marketing, I studied it in university, and my whole professional life has been the pursuit of all things “marketing”. But last year, something clicked for me. It was around

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How to get more Instagram followers by creating a beautiful visual theme

Years ago, when Instagram first became popular, being successful was mostly just about the photos you posted. Snap a quick hair, nail, staff or client picture, throw in some hashtags and you were already doing better than 90% of salons (many of which weren’t even on Instagram yet!) Times have changed. Now, with 95 million photos and videos being

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Branding for salons: How to define your salon personality to create a platinum brand

I’m obsessed with branding. From colours, to ways of writing, to a brand’s sense of humour… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting that we talk about the branding problem: lots of beauty brands are flat, lifeless,

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