Page not found
Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

The Ultimate Salon Marketing Checklist: 52 marketing questions you need to answer

If you want your beauty business to grow and prosper, your marketing needs to be set up for success. But marketing is such a vast subject! There are always more things you *could* be doing, and it’s hard to know which ones to focus on first. Let’s be realistic: you’re super busy

Read More

All about blogging for salons + 10 ideas for articles your clients can’t WAIT to read

You’re a beauty business owner and you’ve thought in the past about whether blogging is right for you. It seems like it could be a good way to share information with your clients about your services, but at the same time… it seems like A LOT of work. Plus, you’re not great

Read More

SEO for salons: 24 ways to get to the top of Google

Coming out of Black Friday week, and into the shopping frenzy leading up to Christmas, most beauty businesses are looking for new ways to promote their services around the holidays. Black Friday retail sales, Christmas gift card promos, Facebook ads for holiday packages: Promotions are everywhere. Promotions and ads definitely work and certainly have

Read More

Salon Website Inspiration: 9 truly great salon websites to inspire you

The humble salon website. Created in Wix sometime in 2012, and quickly forgotten about because it’s literally too annoying to even acknowledge. Every once in a while you happen to click on your website only to cringe. Your former staff members are still there. Your new client work isn’t represented. The colours no

Read More

Marketing for spray tan businesses: how to get more clients and build a fabulous brand online

The sunless tanning industry is exploding in 2017 and I’d be doing a disservice if I didn’t dedicate a blog post to exclusively helping these bronzed businesses to find more clients and make more money by winning at online marketing. In this blog post, I interview sunless tanning professional and founder of

Read More
google for spray tan salons

Google AdWords for salons: how to make $3,600 in bookings with $175 in ads

Has your salon ever advertised online? If so, was it on Facebook? On Yelp? Groupon? I can say with almost 100% certainty that you’ve seen a Google AdWord sometime in the past week. They’re the ones that look like this when you search for “best haircut NYC” It’s clear that Google ads

Read More

Infographic: 10 things your salon website must have before launch

Are you wondering how to make a beautiful salon website for your business? Before you get started, make sure to read our checklist of 10 things to include on your salon website to make sure it is not only beautiful, but it gets you more interest and bookings.     The 10 most

Read More

3 easy ways to make your salon website a money-making machine

Your website is like the living room of your salon. You might have a superb location, incredible staff, and do the best damn balayage in the whole city, but if it looks like garbage you WILL get judged for it and you WILL lose clients. I know that it’s one of those

Read More