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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

How to get more Instagram followers by creating a beautiful visual theme

Years ago, when Instagram first became popular, being successful was mostly just about the photos you posted. Snap a quick hair, nail, staff or client picture, throw in some hashtags and you were already doing better than 90% of salons (many of which weren’t even on Instagram yet!) Times have changed. Now, with 95 million photos and videos being

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How to sell more salon retail this Christmas through Facebook and Instagram

This Christmas 2017, the average American plans to spend a massive $907 on Christmas gifts. That’s more than any other year for the past 2 decades! (source) Considering this big boom of a holiday shopping extravaganza, your salon will want to get in on it as well. Whether it’s promoting salon gift

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SEO for salons: 24 ways to get to the top of Google

Coming out of Black Friday week, and into the shopping frenzy leading up to Christmas, most beauty businesses are looking for new ways to promote their services around the holidays. Black Friday retail sales, Christmas gift card promos, Facebook ads for holiday packages: Promotions are everywhere. Promotions and ads definitely work and certainly have

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Facebook ads for salons: Exactly how we made $2150 in bookings with $210 in ads

If you’re like thousands of other salon owners, you’ve probably tried Facebook ads. And there’s a good chance they haven’t really worked for you. Maybe you threw some money into a boosted post with a link to your website to promote your services and then… crickets. Several likes, a few comments and maybe one

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Video marketing for salons: 6 apps you need for awesome Facebook and Instagram videos

In case you haven’t noticed, videos are starting to take over Facebook and Instagram. While Facebook’s “auto-play audio” feature can be annoying (who wants loud voices blaring out of nowhere?), if you’re like me, you’ll often pause to watch a pretty, mesmerizing, interesting or shocking video. And this is exactly what your salon’s fans

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Branding for salons: How to define your salon personality to create a platinum brand

I’m obsessed with branding. From colours, to ways of writing, to a brand’s sense of humour… and don’t get me started on clever catch phrases. For an industry that’s called the beauty industry, I think it’s pretty fitting that we talk about the branding problem: lots of beauty brands are flat, lifeless,

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Marketing for spray tan businesses: how to get more clients and build a fabulous brand online

The sunless tanning industry is exploding in 2017 and I’d be doing a disservice if I didn’t dedicate a blog post to exclusively helping these bronzed businesses to find more clients and make more money by winning at online marketing. In this blog post, I interview sunless tanning professional and founder of

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Infographic: The Guide to Facebook Ads for Hair Salons and Beauty Salons

Does your hair salon do Facebook ads? How much are you spending compared to other salons? If you’ve ever been curious about whether its worth it, and maybe learn a thing or two about how to make your ads even more appealing, check out our newest infographic: The Guide to Facebook Ads

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Top 10 golden pieces of wisdom to improve your salon’s social rating

Do you know what social proof is? The two words together can be pretty self-explanatory: When something is proven as high-quality because of social signals. You must have seen this in action hundreds of times in your salon. You get new clients come in because they were referred by a family member

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how to do instagram for salons

Instagram marketing for salons: 3 mistakes you’re probably making

I probably don’t even need to tell you that Instagram should be a huge marketing priority for your salon. Could it be the fact that 96% of beauty brands are already using Instagram? The fact that 42% of US consumers decide where to spend their money because of social media? Or maybe

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