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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

10 marketing ideas your salon probably isn’t doing (but should!)

Every so often it happens that I’m chatting with a salon owner on the phone, and she or he will tell me: “Stephanie, I’ve tried EVERYTHING for marketing and NOTHING is working. I’m out of ideas!” I usually smile inwardly to myself, because I know what they’re really saying. What they’re saying

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The ultimate guide to Instagram hashtags for salons

Maybe you absolutely love Instagram and can’t wait to share more photos of your work. Maybe you loath social media and it’s like pulling teeth to come up with a good photo and caption to post. Maybe you’re somewhere in the middle, and Instagram has become one of those things “you just gotta

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How I got my nail pics from a 3 to a strong 8 (with zero photography skills!)

My favourite blog posts are the ones where I actually get to make, build, or do stuff. So I knew that this was going to be a fun one. I decided to do a blog post about this not only because it’s fun, but because I believe that taking great pics of

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This simple chatbot will make your salon’s Facebook ads crazy successful (with video training)

It seems like everyone and their mother is jumping onto Facebook chatbots, doesn’t it? They’re social, fun, useful, super cool, and… unfortunately they’re often pretty complicated to make. People are saying that chatbots are the future, and it totally makes sense. While business owners are busy doing other things like serving clients and running

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15 salon Facebook cover photos that will awe and inspire you

I always like to think of Facebook as your salon’s business card. It tends to get a bad rap compared to Instagram, because engagement and reach are decreasing, and Instagram has that instant-gratification factor. But I think that Facebook is just widely misunderstood. Apart from the fact that Facebook’s new algorithm favours

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How to get more Instagram followers by creating a beautiful visual theme

Years ago, when Instagram first became popular, being successful was mostly just about the photos you posted. Snap a quick hair, nail, staff or client picture, throw in some hashtags and you were already doing better than 90% of salons (many of which weren’t even on Instagram yet!) Times have changed. Now, with 95 million photos and videos being

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How to sell more salon retail this Christmas through Facebook and Instagram

This Christmas 2017, the average American plans to spend a massive $907 on Christmas gifts. That’s more than any other year for the past 2 decades! (source) Considering this big boom of a holiday shopping extravaganza, your salon will want to get in on it as well. Whether it’s promoting salon gift

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SEO for salons: 24 ways to get to the top of Google

Coming out of Black Friday week, and into the shopping frenzy leading up to Christmas, most beauty businesses are looking for new ways to promote their services around the holidays. Black Friday retail sales, Christmas gift card promos, Facebook ads for holiday packages: Promotions are everywhere. Promotions and ads definitely work and certainly have

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Facebook ads for salons: Exactly how we made $2150 in bookings with $210 in ads

If you’re like thousands of other salon owners, you’ve probably tried Facebook ads. And there’s a good chance they haven’t really worked for you. Maybe you threw some money into a boosted post with a link to your website to promote your services and then… crickets. Several likes, a few comments and maybe one

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Video marketing for salons: 6 apps you need for awesome Facebook and Instagram videos

In case you haven’t noticed, videos are starting to take over Facebook and Instagram. While Facebook’s “auto-play audio” feature can be annoying (who wants loud voices blaring out of nowhere?), if you’re like me, you’ll often pause to watch a pretty, mesmerizing, interesting or shocking video. And this is exactly what your salon’s fans

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