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Marketing guides for salons
From social media to graphic design, use these practical guides to help you get the job done right.

Where to find pretty, on-brand stock photos for your salon

I wrote this blog post because I’m so tired of seeing awful stock photography on salon websites and social media every day! You know the kind of stock photos I mean? The classic photoshopped model with pounds of makeup that’s supposed to represent your business to the world? Yeah, this model doesn’t

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8 ideas for beautiful Instagram photos for your salon

Are you a hairdresser, nail tech, or esthetician and you struggle with what to post on Instagram? Are you looking for ideas of what to share on your salon’s Instagram and you want to start with gorgeous photos? I want to help and inspire you with this blog post. Let’s start with

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6 salon marketing apps that will make your life easier

Marketing your salon online is not an easy job. Sometimes it feels like there aren’t enough hours in the day to keep on top of Instagram, Facebook, Messenger, reviews, and everything else. Fortunately there are a ton of amazing websites and apps you can use that will make marketing a breeze. I

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How your salon can use fun quizzes to get more clients

**Disclosure: this blog post is sponsored by Interact Quizzes, however I stand behind every word written. Thank you!**   If you’re looking for salon marketing ideas to promote your business online, have you thought about quizzes? I don’t mean a quiz to tell you which Disney Princess you are, but a quick

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The Ultimate Salon Marketing Checklist: 52 marketing questions you need to answer

If you want your beauty business to grow and prosper, your marketing needs to be set up for success. But marketing is such a vast subject! There are always more things you *could* be doing, and it’s hard to know which ones to focus on first. Let’s be realistic: you’re super busy

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How to put your own personality into your salon’s marketing

“Those Who Mind Don’t Matter and Those Who Matter Don’t Mind”   This is going to be my most personal blog post ever. Because in addition to using examples from other beauty businesses, I’m going to show you my own personal journey in my business. I’m going to show you how being

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10 marketing ideas your salon probably isn’t doing (but should!)

Every so often it happens that I’m chatting with a salon owner on the phone, and she or he will tell me: “Stephanie, I’ve tried EVERYTHING for marketing and NOTHING is working. I’m out of ideas!” I usually smile inwardly to myself, because I know what they’re really saying. What they’re saying

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The ultimate guide to Instagram hashtags for salons

Maybe you absolutely love Instagram and can’t wait to share more photos of your work. Maybe you loath social media and it’s like pulling teeth to come up with a good photo and caption to post. Maybe you’re somewhere in the middle, and Instagram has become one of those things “you just gotta

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How I got my nail pics from a 3 to a strong 8 (with zero photography skills!)

My favourite blog posts are the ones where I actually get to make, build, or do stuff. So I knew that this was going to be a fun one. I decided to do a blog post about this not only because it’s fun, but because I believe that taking great pics of

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This simple chatbot will make your salon’s Facebook ads crazy successful (with video training)

It seems like everyone and their mother is jumping onto Facebook chatbots, doesn’t it? They’re social, fun, useful, super cool, and… unfortunately they’re often pretty complicated to make. People are saying that chatbots are the future, and it totally makes sense. While business owners are busy doing other things like serving clients and running

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