Does your hair salon do Facebook ads? How much are you spending compared to other salons? If you’ve ever been curious about whether its worth it, and maybe learn a thing or two about how to make your ads even more appealing, check out our newest infographic: The Guide to Facebook Ads for Hair and Beauty Salons


Here are the stats we found out about Facebook ads for beauty businesses:

About advertising on Facebook:

  • 75% of brands promote their posts on Facebook
  • 4 million businesses use Facebook ads
  • There were 2 billion active Facebook users in June 2017
  • 65% of beauty shoppers say they’re active on Facebook every day

About Facebook ad performance for hair salons and beauty salons:

  • $1.81 USD: The average cost per click for Facebook ads in the beauty industry
  • 1.16%:  The average click-through-rate for salon Facebook ads
  • 7.1%: The average conversion rate from a click to a lead (like a signup or booking) for salons
  • $25.49 USD: The average cost per lead for beauty businesses

The top ideas for stunning Facebook ads that work:

  1. Use Facebook lead ads to get contact info and call them for an appointment
  2. Offer a special discount on a seasonal service, showing how much they’ll save
  3. Take high-quality pics of your services (no stock photos) and show before/after shots
  4. Don’t just boost your posts! Ads Manager & Power Editor have many more options
  5. Experiment with Messenger ads, where your current fans can chat with you to book an appointment

Source links:
Social Sprout: Facebook stats for marketers
Expanded Ramblings: Facebook advertising statistics
Invesp Blog: Facebook advertising statistics
Wordstream: Facebook advertising benchmarks


Is your salon on Instagram, too? Want more ideas for making your salon’s Instagram account kickass?

Download my eBook “The Top Salons Winning on Instagram – and how your salon can too”! I take a look at 7 of the top salons that are doing an amazing job of finding new clients and building a following on Instagram. Download it below!