Are you a hairdresser, nail tech, or esthetician and you struggle with what to post on Instagram?

Are you looking for ideas of what to share on your salon’s Instagram and you want to start with gorgeous photos?

I want to help and inspire you with this blog post.

Let’s start with the basics: Beautiful photos are essential for building an Instagram following.

Creating a visual theme on Instagram where your photos have a consistent and branded style will make a huge difference for your business:

  • You’ll grow your following faster because people are attracted by your professional-looking feed
  • You’ll get more likes and comments on your photos
  • And you’ll also grow your brand presence as people come to recognize your photo style.

Long story short, you need beautiful photos for your salon. The best part is, you absolutely don’t need to be professional photographer, and you definitely don’t have to spend hours each day taking photos.

Here are 8 ideas you can start using today for beautiful photos to share on your salon’s Instagram, so you can build a gorgeous feed and find more clients on social media.
 

1: Understand your photo style and visual theme before anything else

 
Before you can start building up a beautiful Instagram feed, you need to understand what your “theme” or aesthetic is.

Your photos should not just be random. They should all have a similar vibe that when put together gives a unique and professional look to your account.

In fact, when we at Sunnystorm work with new Instagram clients, we ask them what kind of photo theme they’re looking for, giving them choices like this:

You should decide your theme based on your personal preference for photo style, but also your business brand.

It’s important to think about these things first, so you can build the perfect feed for your business.

If you want to dive deep into this, check out my blog post about how to create an Instagram theme for your salon.
 

2: Collaborate with a local photographer and models

 
When you collaborate with a photographer, you can get lots of pretty photos and use them throughout the months to come.

Our Instagram client The Cabana had professional photos taken a few months back. The photographer took so many amazing ones that months later we’re still able to incorporate them into their feed:

If you can work together with a photographer and a local model/ or Instagram influencer, your shots will look even more professional, plus they will get even more reach when they’re shared by the photographer and model/influencers.

Yes, you will have to pay for this but it can be SUCH a good investment. You can use the photos on your website, in your emails, and in your Facebook ads. They’re not just your Instagram!

My advice for finding a good photographer in your area? Start your search on Instagram itself!

You can search for photographer hashtags with your city or area name (for example #vaphotographer or #raleighphotographer) and find someone whose vibe and pics you absolutely love.

A few things to keep in mind when working with a photographer:

  • Get a good mix of photos of your location, salon decor details, team members, clients, neighbourhood and more. Make sure there is lots of variety!
  • Space out the photos on your feed. Don’t post them all at once, but trickle them out so you can keep using them for months after the photoshoot.
  • A tip that I’ve learned from experience: if you’re getting photos done of you and your team, bring different outfits so that the photos don’t all look like they were all taken the same day!

 

3: Get your clients to tag you in pictures and share their photos

 
User-generated content is the best content!

Getting your clients to tag your salon in their pics is a triple shot of greatness:

  • It help your clients to connect with your business on a deeper level – they’re no longer just paying customers, they’re advocates who are spreading the word!
  • It helps to expand your reach by sharing your brand with new potential clients: your clients’ friends and followers.
  • Finally, you can re-gram client photos to promote your salon on Instagram in an authentic way.

Just make sure to ask permission to re-use the photos before you post – a quick comment or private message usually does the trick!

Drybar does this with some of their client photos to promote their retail products:


 

4: Post photos taken by your favorite retail product brands

 
Does your salon use or sell beauty products? My guess is that you probably do!

If so, photos directly from the beauty brands are a perfect way to get professional pictures while also promoting product sales.

One of our clients is an Aveda salon. When we started working on their Instagram, it was full of similar photos that resulted in a look with little variation:

Before:

Once we started using the official Aveda product photos in their feed, combined with higher-quality, brighter photos, look at what a difference it made!

After:

See how the product photos are always spaced out so there is a visually-pleasing distribution? Such a nice change!
 

5: Take close-up photos of textures, colors, and details

 
Your Instagram feed is like a piece of artwork, and each post builds your story.

What’s a quick, easy to make your photos look like they came from a magazine? Focus on the details!

Zoom in on textures of hair, different colours, details in your salon (like a vase of flowers), close-ups of products, etc.

Close-ups mix so well with regular salon photos to create a feed that comes together, like Bleach London:


 

6: Find pictures on Unsplash or Twenty20

 
Sometimes, you just can’t find that perfect picture on your phone, and you really want something beautiful and simple to break up the photos of your clients.

What do you do?

There are two amazing websites that will help in a HUGE way.

The first is Unsplash, a free stock photo site. Search anything and you can find lots of few super cute photos. For example, if you search “minimal”, you’ll find some great simple white photos:

Or if you search “bathroom”, you’ll get photos like this:

Another great site is Twenty20.

It’s a paid photo site with millions of beautiful Instagram photos ready to use. You pay $19 a month and get unlimited access to all kinds of curated collections. I’m especially in love with “Pink Paradise”:

My advice? Don’t completely rely on stock photo websites. Use them to supplement your own original photos when you need a spark of something different.
 

7: Find beautiful photos on Instagram, give proper credit, and use them

 

There are millions of gorgeous photos being posted every day on Instagram… why not use some of them? If they fit your theme, your vibe, and are relevant to what you do, go ahead!

But first, make sure that any user-generated content that you share, you get permission to use and you credit the photographer by tagging them and putting a link to their profile in the description of your photo.

You can read more about how to get permission to use other people’s Instagram photos here.

So, how can you find beautiful photos on Instagram?

Here are a few hashtags I recommend you check out:

#thehappynow

#darlingmovement

#myunicornlife

#pursuepretty

#livecolorfully

#minimal
 

8: Keep your feed fresh by taking and sharing varied photos (they should not all look the same!)

 
The most beautiful Instagram feeds have tons of variety. They don’t just post client photo after client photo.

They mix up their feeds with a combination of all the categories we’ve gone through today, and they keep them interesting.

I know the easiest thing to do is usually just take tons of pictures of client hair or nails or makeup and then post them all.

But variety is the spice of life! Just look at how facial spa Heyday uses a variety of different types of photos to build a brand story:

 

Try doing the same thing with your Instagram feed!
 

Bonus extra tip #1: If you have photos that don’t fit into your theme, or aren’t very high quality, put them in your Instagram stories!

 
To develop a killer Instagram aesthetic, you need to be very picky about what photos you post on your feed.

They should be high quality, bright, and represent your theme/style. Of course, not all your pictures will be up to the task. But that doesn’t mean you have to trash them!

Any photos that don’t look great in your feed, share them in your Instagram stories instead! Your followers will love getting fresh updates, and you get to keep your “perfect” aesthetic!
 

Bonus extra tip #2: Plan your feed out in advance with Later.com so your photos mesh well together.

 
If you’re always posting photos on the fly, you won’t be able to build a photo story that meshes well together. Later is an app that saves you time by scheduling your photos, but it also has an amazing feature that lets you swap around photos until your feed looks just right.

Check out my list of other salon marketing apps you will love here.
 

Expert tip #3: Your photos are important, invest in them!

 
My final tip is from Eunice Montes Hamaguchi, owner of BellaBar clean beauty bar in California. I asked Eunice for her advice as a salon owner because her Instagram account caught my eye, and I couldn’t stop drooling over her photos. Just look at what a beautiful feed she’s created:
 

When I asked her how she does it, here’s what Eunice had to share:

“I absolutely believe that investing in a quality photographer is helpful to elevate your brand and social media feed. If you don’t have the money to invest, try bartering with a local photographer. Great photos in exchange for your beauty services. A good client of mine is a wonderful photographer and we trade services all the time.

Also, lighting is so essential for great photos. Invest in a ring light and have a small “selfie’ station in your salon to capture awesome shots”

In conclusion

 
Taking beautiful photos is SUCH an important part of growing your Instagram followers, your engagement and ultimately your client list.

When you can showcase your work in the best light, express your brand values, and build a theme, you are doing Instagram right!

I hope that these salon Instagram ideas will inspire you to shine bright on social media and start building your beauty empire!

One last thing: Be sure to download my “Instagram for Salons” eBook where you’ll get tons more ideas of what to post on your feed, inspired by the top salons in the world!

Download the eBook: The top salons winning on Instagram

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