Here are three stats to get your head around before we get started: 

Instagram was used by 48.8% of brands in 2016—a number that is expected to rise to 70.7% by 2017

It is one of the fastest growing platforms for businesses to be on right now. It deserves your attention because this is where all of the world’s top brands are finding their next customers. Get ahead of the wave and be where your audience is right now.

Top brands posted 4.9 times per week on Instagram in 2016, an increase of more than 50% over 2015

Social media can be one of those things we push to the bottom of our priorities list because in order to do it right, it takes time. But remember this: the top brands were publishing almost once a day in 2016. In 2017 we can expect that will continue to increase. That may seem daunting, but you will be rewarded because...    

75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

It’s not just about likes and comments, although that is a great sign of engagement. Having a loyal and active Instagram following leads to real life actions, like learning more about your salon, rebooking, or even becoming a new client.

Now that we’ve established that Instagram should be a main online focus for your salon businesses this year, let’s get to what we’ve all been thinking: it’s hard.    

No doubt about it: Doing Instagram right is hard work.

Reminding staff to take more pictures: check Before and after shots: check Receptionist posting whenever she has a spare minute: check Completely unsure how to make this thing work for your business? double check

Fortunately there is an old trick that can be used for everything from Instagram marketing to how to get red wine stains out of a tablecloth: see how other people have done it and make it work for you.     Our exclusive eBook made especially for salon owners and their staff tells you:

• 7 of the top salons from USA, Australia, and the UK and what kind of Instagram posts they're using to increase their followers and engagement

• How to use hashtags and how many pictures and videos you should post in a day

• Ideas for how to make your before and after pictures look great

• How to create an Instagram style guide for your staff

• And much more!

Download our FREE eBook below, which will show you how the top salons in the world are using Instagram to grow their salon business, and how you can grow your salon using this important social media platform.