One of the things that's happened in my business as I've grown my confidence (although I still have fears, they're not gone completely lol) is getting serious about what I am, and what I am not.

I'm not amazing at everything. I don't love doing everything. I've stuck to a pretty specific niche, even though originally I was afraid that I was limiting my business because of it.

Turns out, choosing a niche and becoming "the expert" in it is one of the other key secrets to explosive growth.

Last week, I had the pleasure of interviewing Mel Gardner who knows exactly how powerful a good niche is in the beauty industry.

She's become known as the Queen of Manscaping . In fact, she's kind of the go-to expert in Male Brazilian Waxing! 

So much so, that she's been featured by Dollar Shave Club countless times and has clients travelling from 100 miles away to visit her!

Whether or not you do waxing, I'd love you to join me for this special interview. Mel shared how and why to choose your niche, and how to build up up your personal brand in your industry.