How to Boost Your Skincare Product Sales as an Esthetician: Expert Tips from Pomp Beauty

As an esthetician, you know that retail sales can make a huge difference in your business success. Many estheticians make up to 50% of their revenue just from selling skincare products! But let's be real - stocking products can be expensive and complicated, especially when you're just starting out. That's why I was super excited to chat with Shannon Early, co-founder and CEO of Pomp, about how estheticians can boost their skincare product sales without the headache of managing inventory.

The Challenge of Retail Sales for Estheticians

Here's something that might sound familiar: You provide an amazing treatment for your client, and you know exactly which products would help them maintain their results at home. But maybe you don't have access to those specific medical-grade products, or perhaps keeping thousands of dollars worth of inventory just isn't realistic for your business right now.

Shannon totally gets it. Before starting Pomp Beauty, she worked in beauty retail for 15 years and saw firsthand how frustrating it could be for both estheticians and clients. "I'd go to different med spas and estheticians, and they'd write down product recommendations on a prescription pad," she shares. "Then I'd have to figure out how to find these products on my own. It was such a hassle!"

How to Sell More Skincare Products (Without the Stress)

Whether you're selling products in your spa or looking to start, here are some game-changing tips from Shannon for boosting your esthetician skincare sales:

1. Focus on Education, Not Pushing Products

The best way to sell skincare products isn't really "selling" at all. Start by asking your clients questions about their current routine: What are they using? Where do they buy their products? If someone's spending hundreds on treatments but buying drugstore skincare, that's an opportunity to educate them about why professional products make a difference.

2. Create a Seamless Shopping Experience

Make it super easy for clients to buy from you. Whether you're using a platform like Pomp Beauty or selling products in your spa, the process should be simple and convenient. Consider offering both in-person and online shopping options to meet your clients where they are.

3. Perfect Your Client Experience

Your retail success starts way before the sales pitch. Here's what Shannon recommends for an amazing client experience:

• Send a pre-appointment message checking in about their skin concerns

• Follow up after treatments to see how their skin is doing

• Create custom treatment packages for specific skin concerns

• Use technology to stay connected between appointments

• Make product recommendations part of your treatment protocol

4. Promote Skincare Products on Social Media (The Right Way)

Forget just posting stock photos with copied-and-pasted product descriptions. Shannon suggests sharing your personal experience with products and real client results. That personal touch builds trust, which is exactly why clients prefer buying from their esthetician rather than a big retailer.

Success Stories: Real Estheticians Crushing Their Retail Sales

Shannon shared three amazing examples of estheticians who've transformed their retail game:

1. The Traditional Esthetician: She went from selling $250/month in products to over $3,000/month just by creating simple online accounts for her in-person clients.

2. The Hybrid Provider: This esthetician does both in-person and virtual services. By streamlining her product recommendations and using technology smartly, she increased her monthly retail sales from $1,500 to $8,000.

3. The Virtual Pro: A fully virtual esthetician with no physical inventory now makes over $10,000/month in retail sales through online consultations and social media.

   
   

Tips for Getting Started with Retail Sales

If you're just starting out or wanting to level up your skincare product sales, here are some key takeaways:

1. Start simple - focus on recommending your absolute favorite products first

2. Use technology to make the process easier (both for you and your clients)

3. Create clear, step-by-step routines for your clients

4. Follow up consistently between appointments

5. Share authentic product experiences on social media

6. Don't be afraid to ask for help and learn from others in the industry

   
   

The Bottom Line

Selling skincare products doesn't have to be complicated or overwhelming. Whether you prefer in-person sales, virtual consultations, or a mix of both, there are ways to make retail work for your business. The key is creating a system that makes it easy for both you and your clients.

Remember, your expertise as an esthetician is valuable, and your product recommendations can truly help your clients achieve their skin goals. By focusing on education, creating a great client experience, and using the right tools to support your retail business, you can build a successful skincare retail business that complements your treatment services.

So start small, be consistent, and don't be afraid to embrace new technologies that can help you grow. Your future self (and your bank account) will thank you!

My top recommended app to sell more retail with ease? Check out Pomp and the exclusive offer for estheticians in my community!

Go here to learn more about Pomp and use code STEPHANIE50 for 50% off the Elevated Plan for 3 months!