Hi, I’m Stephanie!
and I help hair and beauty professionals grow their clientele through smart, effective online marketing. After years of working directly with salon and spa owners, I created The Ad Lab—an online program designed to teach you how to use Facebook ads to reach more clients and grow your business.
HOW IT ALL STARTED
I founded my marketing agency back in 2017, initially working with all types of businesses. But as fate would have it, I started collaborating with salon and spa owners—and I quickly fell in love with this amazing industry. After several years of creating websites, managing branding, and running ad campaigns for my clients, I realized something important: I didn’t want to just do marketing, I wanted to teach it.
The question I got time and time again was, “What’s the easiest way to grow my clientele?” The answer I kept coming back to was Facebook ads—something I had used for years as a marketing director in the tech industry and in my own businesses.
Now, with The Ad Lab, I’ve combined my experience to create an easy-to-follow program that takes the guesswork out of growing your beauty business clientele.
Why I’m The Ad Expert You Didn’t Know You Needed…
👉 I’ve spent hundreds of thousands of dollars on ads and learned exactly what works (and what doesn’t).
👉 Over 30,000 hair and beauty pros have attended my free classes.
👉I’ve educated for L’Oreal Pro, Schwarzkopf Professional, and Skin Script.
👉More than 1,000 students have joined The Ad Lab, and so many have seen real results in growing their clientele.
A Bit About Me…
I’m a proud Canadian, currently living in beautiful Molise Italy with my husband Guido and our sweet but chaotic little boy, Francesco. When I’m not helping beauty pros grow their businesses, you can find me reading sci-fi and fantasy novels or whipping up some homemade Italian dishes (I love cooking!). 😍
Ready to Grow?
If you’re ready to take your beauty business to the next level, I’d love to help you get started. Join my free ad class here or enroll in The Ad Lab here, and let’s make your business the go-to choice in your area.
