Infographic: The Guide to Facebook Ads for Hair Salons and Beauty Salons


Does your hair salon do Facebook ads? How much are you spending compared to other salons? If you've ever been curious about whether its worth it, and maybe learn a thing or two about how to make your ads even more appealing, check out our newest infographic: The Guide to Facebook Ads for Hair and Beauty Salons 


Here are the stats we found out about Facebook ads for beauty businesses:  

About advertising on Facebook:

  • 75% of brands promote their posts on Facebook

  • 4 million businesses use Facebook ads

  • There were 2 billion active Facebook users in June 2017

  • 65% of beauty shoppers say they're active on Facebook every day

About Facebook ad performance for hair salons and beauty salons:

  • $1.81 USD: The average cost per click for Facebook ads in the beauty industry

  • 1.16%: The average click-through-rate for salon Facebook ads

  • 7.1%: The average conversion rate from a click to a lead (like a signup or booking) for salons

  • $25.49 USD: The average cost per lead for beauty businesses

The top ideas for stunning Facebook ads that work:

  1. Use Facebook lead ads to get contact info and call them for an appointment

  2. Offer a special discount on a seasonal service, showing how much they’ll save

  3. Take high-quality pics of your services (no stock photos) and show before/after shots

  4. Don’t just boost your posts! Ads Manager & Power Editor have many more options

  5. Experiment with Messenger ads, where your current fans can chat with you to book an appointment

Source links:
Social Sprout: Facebook stats for marketers
Expanded Ramblings: Facebook advertising statistics
Invesp Blog: Facebook advertising statistics
Wordstream: Facebook advertising benchmarks

Is your salon on Instagram, too? Want more ideas for making your salon's Instagram account kickass?

Download my eBook "The Top Salons Winning on Instagram - and how your salon can too"! I take a look at 7 of the top salons that are doing an amazing job of finding new clients and building a following on Instagram. Download it below!