Woohoo! Here’s Your Perfect Instagram Ad:

Your phone is about to get blown up with “You’ve got a New Order!” messages from your online shop!

Facebook and Instagram ads are an incredible way to target your ideal customers online, share your favourite beauty products with them, and get them to fill their shopping carts up!

Your main goal right now is to double down on retail product sales, especially with your online shop. Now that you’ve got an eCommerce up and running, you want everyone to know about it and help them discover their new favourite products.

Instagram and Facebook ads will make it happen!

Here’s how to create an Instagram or Facebook ad that is irresistible to new customers, and gets them excited to try out all the products you’ve got for sale!

#1: Create a social-only promotional package ❤️

Put together a limited-time or limited-quantity offer that is only available through your ad, for your online store. Whether you offer free shipping (a huge incentive to shop!), a free mini product with each order, or a “BOGO” deal, having something special to offer will get customers to take action when they see your ad! Put together a package, give it a cute name, and a special price. Customers go crazy for these special packages!

#2: Create a high quality video with beautiful visuals of your products 🧴

There’s no denying that when we shop online, we are usually won over by beautiful photos and high quality videos of products. The same goes for you and your online shop! Invest some time or money in creating a 60 second video where you introduce your favourite products (or focus on just one) and also introduce yourself as a beauty pro. Videos convert so much better than photos alone!

#3: Stop boosting posts, and use the Facebook Ads Manager to make your ads! 💸

I can’t tell you how many “failed” boost posts I’ve seen from hairstylists and estheticians: They spend $20 on a sponsored post, check on it a few days later, and realize that all it got them was some followers, likes, and maybe a DM or two… but no bookings! My secret weapon to creating Instagram and Facebook ads that actually work? The Ads Manager. It’s so game-changing and will help you target the perfect customers and get them to follow through with making a purchase.

I want to try out a Facebook/Instagram ad! Where do I start?

These three tips will help set you in the right direction, but there’s so much more goodness to share in my eBook The Ultimate Facebook Ads Starter Kit For Salons.

Click here to download the free eBook now (Instant Download)

I’ll also be in your email inbox real soon with an invite to join me for a free Masterclass about Facebook and Instagram ads to grow your beauty business, plus juicy deets about my upcoming VIP program made for beauty business bosses like you!

PS - Have we met yet? 👋

Hey, new friend! I’m Stephanie Mitchell ✨

From being the marketing director of tech companies, to running my own marketing agency, and now teaching other business owners how to do marketing… let’s just say marketing is a HUGE part of my life.

I’m a recovering perfectionist and proud digital nomad (I live between Canada and Italy), helping beauty business owners overcome self-doubt and imposter syndrome, by teaching them how to find their perfect clients online with a strong online presence.

My goal is to teach what I’ve learned in overcoming fear of “putting myself out there”, to lift up other female entrepreneurs around the world.

So nice to meet you!