Woohoo! Here’s Your Perfect Instagram Ad:

You’ve raised your prices, niched down your services, and turned away some clients who aren’t a great fit. In fact, your business is doing pretty well! Now you just want to find more of your ideal clients who don’t mind paying for high-priced services, and who stay with you.

The great news is that Facebook and Instagram ads will help you search out your ideal clients and magnetize them to you, without a ton of “How much does this cost?” comments, and without people ghosting you after they discover your pricing.

Instagram and Facebook ads will make it happen!

Here’s how to create an Instagram or Facebook ad that is irresistible to your dream clients, and gets them clicking the “Book now” button.

#1: Record a high-quality video tour of your space and introduce yourself 🎥

The best kinds of clients are choosing you because of who YOU are: Your personality, charm, and vibe. Let that shine through in a short, high-quality video! Give clients a tour around your space, introduce yourself, and shed some light on why you’re different. You can make this video yourself, or even work with a local photographer to make it come to life. You’ll also want to create an in-depth caption that echos your video and welcomes new clients in.

#2: Decide exactly which kind of clients you want to attract 🧲

The great thing about Facebook and Instagram ads is that you can get really specific about who you want to show your ads to. You can target in on clients who live in a certain neighborhood, who are going to get married in the next year, clients who shop at certain stores… the sky is really the limit! Before making your ad, get crystal clear on who you want to target.

#3: Stop boosting posts, and use the Facebook Ads Manager to make your ads! 💸

I can’t tell you how many “failed” boost posts I’ve seen from hairstylists and estheticians: They spend $20 on a sponsored post, check on it a few days later, and realize that all it got them was some followers, likes, and maybe a DM or two… but no bookings! My secret weapon to creating Instagram and Facebook ads that actually work? The Ads Manager. It’s so game-changing and will help you target the perfect customers and get them to follow through with making a purchase.

I want to try out a Facebook/Instagram ad! Where do I start?

These three tips will help set you in the right direction, but there’s so much more goodness to share in my eBook The Ultimate Facebook Ads Starter Kit For Salons.

Click here to download the free eBook now (Instant Download)

I’ll also be in your email inbox real soon with an invite to join me for a free Masterclass about Facebook and Instagram ads to grow your beauty business, plus juicy deets about my upcoming VIP program made for beauty business bosses like you!

PS - Have we met yet? 👋

Hey, new friend! I’m Stephanie Mitchell ✨

From being the marketing director of tech companies, to running my own marketing agency, and now teaching other business owners how to do marketing… let’s just say marketing is a HUGE part of my life.

I’m a recovering perfectionist and proud digital nomad (I live between Canada and Italy), helping beauty business owners overcome self-doubt and imposter syndrome, by teaching them how to find their perfect clients online with a strong online presence.

My goal is to teach what I’ve learned in overcoming fear of “putting myself out there”, to lift up other female entrepreneurs around the world.

So nice to meet you!