7 free promotional ideas for new hairstylists and estheticians
When starting out in the hair or beauty industry, it can be both exciting and nerve-wracking. One thing many new beauty professionals don’t anticipate is how many new skills they’ll need to master—far beyond the techniques for hair, waxing, lashes, or skincare they trained for. Running a business means learning social media trends, managing software, keeping up with accounting, and more. All of this has to be done on a tight budget. Maybe you already took out a small loan for your setup or invested in equipment and products, so now it’s essential to get fully booked as efficiently as possible. Is it mission impossible? Absolutely not! In this post, I’ll share my top seven ways to get noticed by clients who will become loyal followers of your business.
1. Network with Local Business Owners
Building a network with local businesses can boost referrals and word-of-mouth promotion. Get a list of 20 (or 10 if you're in a smaller town) local businesses that could complement your services, like yoga studios, med spas, boutique stores, or coffee shops with a similar vibe to your business. Introduce yourself with a small gift bag containing your business card, some samples, and a referral card with a discount. Drop by in person and meet the owner if possible—people are far more likely to refer someone they know and like.
2. Collaborate with Micro-Influencers on Instagram
Whether you’re in a large city or a small town, you’re likely to find micro-influencers—those with followings between 2k and 20k—whose audiences trust their recommendations. Partnering with these influencers by offering a free or discounted service can help you reach potential clients. A well-planned collaboration where they share their experience with your services on social media can raise brand awareness and bring in new clients. Look for micro-influencers who align with your ideal client base and watch the results!
3. Create a Memorable Customer Experience
Providing an unforgettable experience is invaluable, as keeping clients loyal is far more cost-effective than constantly seeking new ones. Consider small touches that will make each visit unique, such as a hot towel with aromatherapy, a custom-brewed tea, or a personalized welcome sign. These memorable details keep clients coming back and are a fantastic way to establish long-term loyalty.
4. Offer a Welcome Gift with Instant Referral Rewards
Extend the experience beyond the appointment by sending clients off with a welcome gift, like a few product samples, a guide to skincare or hair routines, and a referral card that rewards both them and their friends. Let them know that if a friend comes in with the card, they’ll earn a small gift at their next appointment. It’s a small gesture that can leave clients thrilled and eager to recommend you.
5. Set Up Your Google My Business Profile and Gather Reviews
Many potential clients are already on Google looking for services like yours, so creating a Google My Business profile is crucial. Once your profile is up, add photos, videos, and a link to your booking page. Encourage every client to leave a review to build up your reputation—ask if you can send them the review link right after their appointment. Photos in reviews can also add credibility and attract more attention, so consider sending a quick snapshot of their completed look to share.
6. Get Involved in Local Facebook Groups
Local Facebook groups are excellent places to connect with potential clients, whether it’s a moms’ group, beauty fans, or a neighborhood group. When introducing yourself, do it in a way that starts conversations, like asking for recommendations or offering advice rather than directly selling. Here are some examples:
“Hi everyone! I’m Ashley, a hairstylist in Byward Market. Do any of you know of local spots with amazing decor? I’d love to get some inspiration for my new studio!”
“Hey there! I’m a hairstylist and looking to create some hair tutorials for busy moms. What are your biggest hair challenges?” This approach keeps you visible without being overly promotional, and people can check out your profile and book a service directly from there.
7. Host a Giveaway on Instagram with Other Local Businesses
Remember those local businesses you connected with? Team up with them for a holiday giveaway. Gather small prizes from each business to create a desirable gift set, then host a “like and tag” contest. This type of giveaway can expand your reach, build your professional network, and introduce new followers to your brand. Collaborating in this way not only strengthens relationships with other businesses but also brings in more potential clients.
In Conclusion:
Starting your own beauty business on a budget doesn’t mean you can’t promote it effectively. Try out these seven marketing ideas and watch your client base grow.
