How to book more salon clients in Instagram DMs
Are you tired of seeing potential clients slip through your fingers because your Instagram DMs don't lead to bookings? You're not alone. The digital age has transformed how businesses communicate with clients, with DMs becoming a crucial touchpoint. Today, I'm sharing the insider info on what phrases to avoid and what to use instead to boost your bookings. Let's dive right in!
The Common Pitfalls of DM Communication
You're likely familiar with this scenario: you're engaging with potential clients in your DMs, sharing your rates with enthusiasm, only to be met with silence. So, where does the disconnect lie? It might just be in the way you're framing your messages. In this guide, we'll address crucial DM missteps and their effective alternatives, drawing from Robert Cialdini's principles of ethical persuasion.
1. "Let me know if you have any questions."
At first glance, this seems friendly and open, but it may be too nonchalant. Instead, personalize your responses: “I love meeting new clients, and I’d be happy to answer any questions about our services, like the process or aftercare. Just ask away!”
2. Generic Booking Links
While online booking systems are convenient, they can overwhelm new clients who aren’t familiar with your services. Offer tailored options with scarcity: “Hey Jane, would next week work for you? I have openings on Wednesday and Friday. Let me know which fits best!”
3. The Ineffective Follow-Up
When a potential client ghosts after initial interest, a simple follow-up won't work. Instead, provide value: “Hey Rachel, remembered you were interested in balayage! Here’s a guide I made about choosing highlight colors that might help you.”
4: Addressing Financial Concerns
Money can be a barrier, but often, it's about perceived value rather than price. Instead of just accepting a potential client’s budget as a deal-breaker, reinforce your service's value or offer a lower-cost introduction service. “I understand microblading is an investment. In the meantime, check my portfolio for results, or consider our more budget-friendly express facial.”
5: Personalize Your Responses
Adding a personal touch can make a huge difference. A quick, engaging video response helps clients feel valued and understood. “Hi Yana, here's a quick video to discuss if microdermabrasion suits your skin needs.”
Crafting Effective DMs
Embrace the potential of DMs to book clients with confidence. As an evolving channel for communication, it’s essential to use language that not only informs but also builds relationships. Ensure your responses are personal, value-packed, and considerate of the client’s perspective.
Instagram is a powerful tool for growing your business, and with these strategies, you'll be better equipped to engage potential clients meaningfully.
