My top salon marketing guides to grow as a hairstylist or esthetician
Like random facts? Here’s one you never thought you wanted to know:
The average fiction novel contains 90,000 words. (I personally love sci-fi and fantasy series that go on forever, way past 90,000, but that’s just me being a nerd).
And here’s something that I just figured out today: in my past 4 years of having my salon marketing blog, I’ve published 103 blog posts, and written more than 150,000 words! Insane!
But the tricky part is, you probably haven’t even seen a small fraction of my blogs.
Most of them just tend to get buried whenever I publish something fresh.
That’s why today I’m sharing my top-rated, binge-worthy blog posts of 2021. From decorating your salon on a budget, to finding the right hashtags… they’re going to get you FIRED up with inspiration for building your beauty business.
Grab a cozy blanket, some apple pie spiced tea (that’s what I’ve got going), and tuck into this reading list…
#5: 6 salon marketing apps that will make your life easier
Marketing your salon online is not always an easy job. Sometimes it feels like there aren’t enough hours in the day to keep on top of Instagram, Facebook, Messenger, reviews, and everything else.
Fortunately there are a ton of amazing websites and apps you can use that will make marketing a breeze.
I personally use all of these apps for my business and I LOVE them. From graphic design to eye-catching videos, I hope that you’ll be able to make use of them too!
#4: How to make your salon decor "Instagram worthy" on a budget
In today’s social media age, one of the big pulls to get people to visit a business is a beautiful decor. A decor that’s not only gorgeous, but “Instagram-worthy” and encourages clients to take pictures online and share them with their followers.
In this blog post I share 7 fun, easy, and inexpensive ways to make your salon decor Instagrammable. Plus, you’ll get a bunch of inspiration photos for your next decorating project!
#3: The ultimate guide to Instagram hashtags for salons
By using the right hashtags for your photos and videos, more potential clients will discover, like, and engage with your posts. In fact, studies say that posts with 9 hashtags or more perform 2.5 times better than posts without hashtags!
In this guide I show you exactly how hashtags work to help people discover your posts, how to research the right hashtags for your specific city, and some freebies to improve your overall Instagram game for your beauty business.
#2: How to pick the best colors ever for your salon brand
Color matters. What color you choose to represent your salon matters. If you’re being flip floppy about your colors, your clients will never have that “magic” moment where they see a hue and they immediately associate it with you.
In this practical guide, you’ll learn step by step how to choose a beautiful color palette to use in all your marketing, and start building a rock-solid, unforgettable brand for your business.
#1: 10 marketing ideas your salon probably isn’t doing (but should!)
Have you ever felt like "I've tried EVERYTHING for marketing and NOTHING is working. I'm out of ideas!”
Here’s the fresh stuff that you’re looking for 😊 Use these simple but powerful strategies to get the word out, reach more potential clients, and up your bookings!
