Profitable Valentine's Day promotion ideas for hair and beauty professionals
Okay sure, there's a recession, people seem to be spending less (especially in January as we tighten our belts after Christmas spending), but I have some really good news for you…
According to the latest research, half of your clients (and their partners/family members) will celebrate Valentines Day with gifts and luxury purchases, with the average person planning to spend $192.80 this year! (source) That's actually more than last year!
So, I hope that you're planning some special promotions and offers for Valentine's Day. From gift cards, to couple's packages, to special retail promos for self-care, there is so much you can do to give your clients options and help them celebrate by spending with YOU 😊
I asked my community of hair and beauty professionals if they would be generous enough to share their past promotions for Valentine’s Day… and I got some great responses! Read on for real ideas that had great success for these small business owners, take the ideas, and make them your own!
Hair Treatment Bliss with a Gift Certificate
Charity Fease @Hairbycharityfease
“I market to women and do 99% women's hair, but for Valentines day I ran a Facebook and Instagram ad marketed to men who might be looking for something to gift their wife/girlfriend/mother for Valentines day. It was a scalp treatment, scalp massage, and blowout service. I priced it a little higher than my regular wash and blowout service, and all I had to do was buy a good scalp scrub, and add about 5 minutes to service time for a relaxing scalp massage. I used Canva to make a cute "gift certificate" to send them.
I sold 24 packages total. I charged $50 for each one, and I spent $7/day on advertising for 3 weeks. So I spent about $150 on the ad, and profited $1,200+ $230 tips.The women loved it, and many of them became return clients!”
Note: Charity is a student in my program The Ad Lab, where she learned how to make high converting Facebook and Instagram ads for her business. Go here to learn for yourself!
Spa Ritual Package for Self Love and Care
Vicky Rawcliffe @transcendenceholistics
"I created a special, limited edition Spa Ritual for this Valentine's Day. It's called "Amour - The Spa Ritual to Open the Heart & Soothe the Soul". It's a gorgeous 2.5 hour Cocoon of Self Love, Nurture and Holistic Healing which includes:
-Loving Hands Lomi Lomi Massage
-Venus Gong & Heart Note Sound Healing
-Rebalancing Reiki with Rose Quartz Crystal Grid
-Heart soothing Reflexology
-Rose Quartz Crystal Facial
So far I've only promoted it with one email to my email list, and 6 clients booked themselves in online (£1140 revenue), but I'm back at work from the Xmas break today so I'll be booking this in person for my clients at the end of their treatments in the run up to Valentines Day and pop it on my social media channels too - I'm going to run it through to April because the diary is already so busy that there are only a couple of gaps left to book in February. I would typically book around £4k worth of revenue for a limited edition Treatment like this before I switch it up for something new.”
Valentine’s Day Makeover Packages
Angela Rust @radiantreflections.ajr
“For Valentine's Day 2022, my salon offered 2 different specials. We offered a shampoo w/ style for $20 and shampoo, style, makeup, w/ lashes for $50. We only offered it February 11-12th (Valentine's weekend)
We had lots of fun and lots of clients come to see us! It was a good turn out.”
Chocolate Dreams Facial and Massage
Simply Skin by Heidi @simplyskinbyheidi
“I partnered with a local florist. We offered a Chocolate Dreams facial or massage. It included a single rose bouquet and a chocolate truffle that they got with the service. It was very popular.
We got sales, and lots of positive feedback. We were able to advertise in the flower shop as well and gained new clients from that, as well.”
Galentine’s Day Pedicures with a Gift
Kelly Rad @lashbeautymtl
“For Valentine’s Day way offered couples or Galentine’s Pedicures with Champagne + Cookies. A lot of people like having the add on services and some celebrate with friends and not just significant others so we were fully booked. Because of space and staff we ran it for the whole month of February, so clients didn’t have to just come on Valentine’s Day”
Like these ideas? Here are some more Valentine’s Day Promo Ideas!
Couple's Pampering Package:
Offer: A special package that includes a couple's massage, facial, and hairstyling session.
Perfect for: Couples looking for a relaxing and romantic experience together.
Implementation: Create a dedicated webpage or flyer, promote on social media, and encourage pre-bookings. Consider offering a complimentary bottle of champagne or a small gift as a bonus.
Galentine’s Glam Squad Night:
Offer: Group bookings for a makeup and hairstyling session for a girls' night out.
Perfect for: Groups of friends celebrating friendship on Valentine's Day.
Implementation: Advertise the package as a fun group experience. Provide snacks, music, and a group photo session to make it a memorable event.
Love Yourself Makeover:
Offer: Haircut, color, and makeup application at a special bundled price.
Perfect for: Individuals wanting a self-love makeover.
Implementation: Run a self-love campaign on social media. Offer a small personalized beauty gift or discount on the next visit to show appreciation.
Sweetheart's Spa Retreat:
Offer: Spa day with a massage, facial, and manicure/pedicure.
Perfect for: Individuals or couples seeking a day of relaxation and rejuvenation.
Implementation: Create a spa-like atmosphere with soothing music and aromatherapy. Provide heart-shaped chocolates and offer a special offer on spa products.
Valentine's Day Hair and Makeup Tutorial Workshop:
Offer: Group workshop teaching clients how to create a romantic look.
Perfect for: Those interested in learning new beauty techniques.
Implementation: Advertise on social media and partner with a local makeup brand for product samples. Provide participants with a Valentine's Day makeup kit to take home.
Cupid's Beauty Basket Giveaway:
Offer: Every client who books a specific treatment during the month of February receives a free Valentine's Day-themed beauty basket with product samples.
Perfect for: All clients visiting during the Valentine's period.
Implementation: Promote the giveaway on social media and in-store. Ensure the basket includes personalized notes and vouchers for future services.
Date Night Ready Package:
Offer: Hair styling, makeup, and a complimentary fragrance sample for a perfect date night look.
Perfect for: Individuals preparing for a special Valentine's Day date.
Implementation: Advertise the package as the ultimate date night preparation. Include a personalized styling consultation for a unique touch.
Secret Admirer Gift Certificates:
Offer: Purchase a gift certificate for a specific service and receive a secret discount.
Perfect for: Gift givers and those who want to surprise their loved ones.
Implementation: Promote the gift certificates as a mystery discount or add a small mystery gift with each purchase for an extra element of surprise.
Take these ideas and make them your own! Implement them over the next few weeks, and get ready for a super profitable Valentine’s Day in your hair or beauty business.
Ready to jump into promoting your own offers?
Check out my FREE CLASS on creating Irresistible Offers and ads that will pack your books full of clients who love what you do.
