How to make more money in your beauty business by setting performance targets!
As a creative type, there are literally 87 other things that I'd rather do than think about my business finances.
In fact, I rarely check my bank account. I put it off until the end of the month, and then it's always a surprise to see what's in there (sometimes more, sometimes less than I thought). 🤷
And although I do set loose goals for how much money I want to make, a lot of times I feel like I measure my success by the amount of paying customers I have, without actually thinking about what's coming in dollar-wise. Let alone knowing what's going out!
I hope I don't need to tell you... please don't look at me as a model of good behaviour for how to manage your profits and revenue! Bad Stephanie!
But, I do love to meet business owners who have a completely different (and decidedly better!) philosophy about money, numbers, and goals than I do.
That's why I was fascinated by my talk with Brigitte Benge last week. This lady has got her ish organized!
Brigitte started off our interview saying:
"You go into business to have more time and money, but you’ve never had less time and money. Why is that?"
BOOM.
This got me riiiight in the feels, because I remember feeling this exact way 2 years ago.
I had paying customers, and I was super busy with work, which I thought was a sign that I was doing things right.
But at the end of every month, I let out an audible *sigh* when I peeked at my bank account. The balance was always way less than I was hoping for.
If you're feeling this way too, the problem might not be a lack of clients.
The real issue could be in retaining loyal clients that keep coming back.
This is exactly what Brigitte and I chatted about last week: How to make more money in your business by building a loyal clientele.
Brigitte trains beauty salon owners and their team to be "high performance" and hit their revenue targets every single day.
High-performance beauty businesses...
Are usually booked out 3-4 weeks in advance
Don't have to be pushy to rebook their clients, because clients are clamouring to come back
Focus more on their existing clientele, and less on promoting to new clients
Having this for your own business is not a dream. Brigitte shows you exactly how to make this happen in our interview.
And I can tell you that after talking with her, I'm going to focus more on retaining my customers and setting targets in my own business.
